Branding is a type of corporate design that focuses on the visual identity of a company or product. These designers must be in tune with the marketing message a brand wants to send, as well as the target audience they wish to reach. Every aspect of branding design must align with these goals, as well as fit into the larger aesthetic of the company or organization. Consumers’ perception of a company is often driven by their branding, so graphic designers in this specialty put all their skills to work developing a visual brand that will connect with the target audience and project the right message about the company.

Types of work produced: Logos, website branding, company letterhead, business cards, signage, company brochures. Skills needed: Adobe Creative Suite, market research, communication skills, teamwork.

The digital age may have changed the world of graphic design, but that doesn’t mean there’s not still a market for print! These graphic designers specialize in creating work that is meant to be viewed in a physical capacity. From billboards to business cards, these designers are able to create digital designs that go beyond the screen and translate well to the physical realm. Types of work produced: Brochures, flyers, billboards, stickers, stationery sets, T-shirts, mugs and other products. Skills needed: Layout design, print design, color theory, Adobe Creative Suite.

Graphic designers who work in the publishing industry typically work on books or magazines. They’re responsible for creating eye-catching covers that will appeal to the market audience, as well as designing page layouts that present information in a way that’s appealing and easy to read. They work closely with writers and editors to achieve just the right look for a project, whether it’s designing an eye-catching edgy photo spread for a magazine or selecting just the right font for the next bestseller.

Types of work produced: Book and magazine covers, ebook layout and design, magazine spreads, graphs or other images in nonfiction books. Skills needed: Adobe Photoshop, Adobe InDesign®, market research, attention to detail.

Graphic designers who work in the publishing industry typically work on books or magazines. They’re responsible for creating eye-catching covers that will appeal to the market audience, as well as designing page layouts that present information in a way that’s appealing and easy to read. They work closely with writers and editors to achieve just the right look for a project, whether it’s designing an eye-catching edgy photo spread for a magazine or selecting just the right font for the next bestseller.

Types of work produced: Book and magazine covers, ebook layout and design, magazine spreads, graphs or other images in nonfiction books.

Skills needed: Adobe Photoshop, Adobe InDesign®, market research, attention to detail.

Graphic designers who work in the publishing industry typically work on books or magazines. They’re responsible for creating eye-catching covers that will appeal to the market audience, as well as designing page layouts that present information in a way that’s appealing and easy to read. They work closely with writers and editors to achieve just the right look for a project, whether it’s designing an eye-catching edgy photo spread for a magazine or selecting just the right font for the next bestseller.

Types of work produced: Book and magazine covers, ebook layout and design, magazine spreads, graphs or other images in nonfiction books.

Skills needed: Adobe Photoshop, Adobe InDesign®, market research, attention to detail.

Graphic designers who work in the publishing industry typically work on books or magazines. They’re responsible for creating eye-catching covers that will appeal to the market audience, as well as designing page layouts that present information in a way that’s appealing and easy to read. They work closely with writers and editors to achieve just the right look for a project, whether it’s designing an eye-catching edgy photo spread for a magazine or selecting just the right font for the next bestseller.

Types of work produced: Book and magazine covers, ebook layout and design, magazine spreads, graphs or other images in nonfiction books.

Skills needed: Adobe Photoshop, Adobe InDesign®, market research, attention to detail.