What Is SEO
What Is SEO
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How does SEO work?
How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.
Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.
The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.
Why Your Website Needs
Search Engine Optimization.
Gaining more traffic
Gaining more traffic
A good SEO strategy directs traffic to your website,leading to higher conversions, more customers, and more revenue.
Optimizing SEO is critical to branding.
Optimizing SEO is critical to branding.
The good thing about SEO is its ability to spread your name and make your brand more easily recognizable
SEO allows you to reach your target audience
SEO allows you to reach your target audience
Defining their problems allows you to position your SEO strategy as a solution to their concerns.
Spend less on advertising
Spend less on advertising
Smart customers skip the ads in favor of organic results, believing they are more trustworthy because they earned their place rather than paid for it.
SEO allows you to reach your target audience
SEO allows you to reach your target audience
Combining SEO optimization with content marketing positions you as the expert in your industry. It also makes you appear knowledgeable and trustworthy.
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